Master the art of fashion merchandising with this essential guide for India’s dynamic retail sector. Discover the complete journey of fashion products, from initial concept and product development to sophisticated trend forecasting, pricing strategies, and effective distribution channels. This book is indispensable for students and professionals alike, illuminating the critical role of a merchandiser in the fiber, textile, apparel, and retail complex. Gain practical insights to navigate and excel in the competitive Indian fashion business and build a successful career in apparel merchandising.