Explore the evolving landscape of India’s new middle class navigating neo-liberal times. This compelling book delves deeper than just consumerism, analysing the intricate economic, social, and personal realities of Indians experiencing unprecedented change. Discover critical insights into social mobility, Indian society, and how gender, caste, and religion shape identities across diverse urban settings post-liberalisation. A must-read for students and professionals in sociology, economics, development studies, and public policy seeking to understand contemporary India’s aspirations and challenges.