Navigate the complexities of today’s rapidly changing business landscape with ‘Creativity and Strategic Innovation Management’. This essential guide from The Bookish Owl empowers private and public sector organizations to thrive amidst fierce competition and globalization. Discover how business creativity ignites innovation and drives organizational change. This textbook delves into the acceleration of discontinuous change, emphasizing a strategic approach to management responses that foster creative and innovative skills. Learn to develop detailed strategic plans for profitable survival in the 21st century. Perfect for postgraduate students of innovation and creativity management, it’s also invaluable supplementary reading for courses in management of technology and strategic management.