Master the complexities of global business with “Cross-Cultural Management: Concepts and Cases, 2nd Edn.” This essential guide from The Bookish Owl offers a comprehensive Indian perspective on international management challenges. Explore how culture shapes business strategies and team dynamics in today’s interconnected world. Packed with updated theories, real-world concepts, and insightful mini-cases like Starbucks’ Australian venture and L’Oréal’s diverse teams, this book is ideal for management students and professionals. Learn about culture’s role in CSR, expatriate experiences, and the Indian diaspora. With examples from Algeria to the USA and interactive exercises, it equips you with the knowledge to thrive in multicultural workplaces and global markets. Your go-to resource for succeeding in international business.