Master the art of business innovation and make it your company’s standard practice. Madge M. Meyer’s insightful guide reveals eight essential disciplines for creating sustainable business value. Discover practical strategies to cultivate a results-focused innovation mindset, overturning traditional assumptions about managing creative breakthroughs. This book offers cross-cultural perspectives and proven principles, making it essential reading for Indian business leaders, teams, and aspiring professionals aiming to drive growth and achieve consistent corporate success. Unlock your organization’s innovation potential and accelerate progress.