Master the principles and practices of effective advertising management with this comprehensive Indian textbook. Written in lucid, conversational language, it systematically blends core theories and modern models, offering clear insights into advertising concepts and their practical applications. This book is an essential resource for MBA, M.Com, and B.B.M. students pursuing marketing and business studies in India. Professionals will also find it an invaluable reference for navigating the dynamic advertising landscape. Gain strategic clarity and boost your career with this indispensable guide to advertising strategy and execution.