Explore the vital role of globalisation and advertising in India’s burgeoning economy. This essential book dissects how advertising fuels consumerism and links culture to economic growth across key emerging markets, with a special focus on India. Through insightful country studies and brand campaign examples, understand the dynamics of global capitalism, evolving socio-economic landscapes, and marketing strategies in nations like India. It’s a must-read for business leaders, marketing professionals, and students seeking to grasp the intricate relationship between advertising, culture, and economic expansion in rapidly developing economies.