Unlock entrepreneurial success with “Make Your Own Waves” by Louis Patler. Learn from the extreme discipline of big wave surfers to navigate the volatile business world. This book reveals why most ventures fail and how elite athletes’ strategies translate to innovation and business growth. Discover ten actionable ‘Surfer’s Rules’ designed for entrepreneurs, guiding you through preparation, planning, commitment, and staying connected to the market. If you’re an innovator or business leader seeking to ride market shifts and seize opportunities, this guide offers essential wisdom and inspiring stories to help you charge ahead and achieve success. Get ready to paddle out and make your own waves in business.