Unlock the power of color with “Understanding Color: An Introduction for Designers.” This essential guide, perfect for “The Bookish Owl,” delves into the critical role of color in modern business and design. Explore the psychology, cultural nuances, and fundamental concepts of color theory. Updated for today’s designers, it covers color illusions, special effects, and the impact of new light sources and digital displays on perception. Ideal for students and instructors in art and design programs, this book offers a comprehensive journey from theory to practical application, including business and marketing aspects. Enhance your design projects and boost your brand’s visual impact with this indispensable resource.