Unlock crucial consumer insights with this definitive guide to brand management scales. Essential for marketing scholars and brand managers in India, this unique handbook provides a comprehensive collection of validated scales for measuring vital brand constructs. Explore tools for brand personality, brand authenticity, consumer-brand relationships, and brand equity. Each scale is clearly defined with practical usage examples, making it an indispensable resource for academic research and effective managerial decision-making. Elevate your understanding of consumer perception and enhance brand strategy with this vital reference.