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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program (Security, Audit and Leadership)
0Original price was: ₹5,829.81.₹4,663.85Current price is: ₹4,663.85.Unlock the full potential of your cybersecurity program with “Security Relationship Management.” This essential guide, part of the “Security, Audit and Leadership” series, shows Chief Information Security Officers (CISOs) how to move beyond generic security discussions and achieve true business alignment. Discover how to leverage proven marketing concepts like segmentation and the Four Ps to tailor your message to every stakeholder, ensuring your security initiatives resonate with their specific needs. Learn to build and nurture crucial relationships using the innovative Security Relationship Management (SRM) framework, transforming how you balance professional connections within and outside your organization. By applying SRM techniques and analyzing interaction data, you’ll dramatically improve alignment between your cybersecurity program and core business objectives. Elevate your cybersecurity strategy and drive impactful results. Get your copy today and start your SRM journey from The Bookish Owl.