Explore the fascinating links between your brain and behaviour with applied behavioural neuroscience. This essential guide demystifies biological psychology, revealing its impact on everything from everyday decisions and learning to forensic science, consumer psychology, and leadership. Discover practical neuroscience applications that illuminate psychological disorders, health, and even AI. An indispensable resource for Indian students and professionals seeking a deeper understanding of behaviour and the brain, this book bridges the gap between science and everyday life.