• -8% Strategic Advertising Management 6e P

    Strategic Advertising Management 6e P

    0

    Master the art of effective advertising with ‘Strategic Advertising Management 6e P’ from The Bookish Owl. This essential guide, authored by renowned experts, provides a firm foundation in strategic planning for advertising and marketing communications. Explore how advertising truly works through clear explanations of communication principles and a wealth of real-world examples. Featuring 16 new international case studies from brands like JetBlue and Jaguar, this edition delves into the complexities of the global economy. With updated coverage on social media, viral, and online advertising, plus a dedicated digital media chapter, it’s the most current and comprehensive resource available. Enhanced with digital formats and extensive online resources for students and lecturers.

    Original price was: ₹2,040.00.Current price is: ₹1,876.80.
    Add to cart