Explore the intricate world of consumer decision-making with ‘Consumer Behavior, 12/e’ by Pearson Education. This comprehensive edition, published in 2018, delves deep into the factors influencing purchasing habits. Understand modern marketing strategies and how to effectively reach your target audience by mastering the psychological, social, and cultural elements that shape consumer choices. Ideal for students, marketers, and business professionals, this 704-page English paperback offers invaluable insights into consumer psychology and behavior analysis. Enhance your understanding of the marketplace and drive successful campaigns with this essential guide from The Bookish Owl.