Master the art and science of building powerful brands with ‘Brand Management: Principles and Practices.’ This essential textbook, perfect for postgraduate Marketing students, offers a deep dive into branding fundamentals, from creation to leveraging organizational culture for success. Explore brand equity, consumer insights, market research, and effective strategies in brand communication and e-branding. Discover how to manage brand architecture, understand brand evolution, and navigate the complexities of boundaryless brands. Packed with real-world examples, case studies, figures, and visual aids, this book provides both a solid theoretical foundation and practical applications for aspiring and seasoned marketing professionals. Elevate your brand strategy with this comprehensive guide from The Bookish Owl.