Explore how contemporary museums thrive in our mediatised society with this essential guide. It redefines museum communication, offering a deep dive into media concepts and their impact on visitor experience and institutional practice. Essential for museum studies students, scholars, and professionals, this handbook provides nuanced insights crucial for navigating today’s evolving cultural landscape. Gain a sophisticated understanding of mediated communication strategies to enhance audience engagement and institutional relevance in India’s vibrant heritage sector. A vital academic resource for research and practice.