Explore the crucial intersection of ethics and economic theory. This compelling work dissects the foundational assumptions of neoclassical economics, particularly the focus on rational, self-interested agents, and their impact on real-world markets. Discover how prevailing economic models may sideline ethical considerations, potentially crowding out virtuous behavior. The author advocates for a richer, pluralistic approach to understanding human motivation and economic systems. Essential reading for students and professionals in economics, political economy, and philosophy seeking a more holistic view of markets and human flourishing in India.