• -10% ADVERTISING AND SALES PROMOTION, 1ST EDITION

    ADVERTISING AND SALES PROMOTION, 1ST EDITION

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    Dive into the dynamic world of advertising with ADVERTISING AND SALES PROMOTION, 1ST EDITION. This comprehensive guide, perfect for aspiring marketers and business enthusiasts, offers a deep dive into the core principles and practices of modern advertising. Explore the critical social, ethical, and legal dimensions, understand historical influences, and master strategic media decision-making within integrated marketing communications. The book covers essential techniques across print, broadcast, and digital media, showcasing how to effectively reach target audiences and boost consumer awareness. Featuring engaging ads, exhibits, and photographs, this text provides a solid grasp of current advertising challenges and opportunities. Prepare for an exciting career in promotion and marketing with ADVERTISING AND SALES PROMOTION from The Bookish Owl.

    Original price was: ₹8,628.55.Current price is: ₹7,765.70.
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  • -35% Sports and Entertainment Marketing

    Sports and Entertainment Marketing

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    Discover the dynamic world of Sports and Entertainment Marketing with this essential textbook. Optimized for students and professionals, this guide expertly breaks down core marketing principles using real-world examples from the thrilling sports and entertainment industries. Each chapter integrates key marketing functions, clearly marked for easy identification and application. Whether you’re learning marketing basics or seeking to advance your career, this book provides a comprehensive foundation. Explore how to leverage popular events, athletes, and artists to build successful marketing strategies. Perfect for courses and self-study, it’s your ultimate resource for understanding the business behind the buzz.

    Original price was: ₹1,767.57.Current price is: ₹1,148.92.
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