Unlock the power of data with ISE Introduction to Business Analytics. This essential textbook, perfect for “The Bookish Owl” collection, equips students with the critical skills needed to excel in today’s data-driven world. Learn to formulate the right business questions, master essential tools like Excel®, Tableau®, and Power BI®, and interpret findings for impactful decision-making. The text introduces the innovative SOAR analytics model (Specify, Obtain, Analyze, Report), guiding you through each step with practical lab activities and a comprehensive capstone project. This 928-page guide, published March 2023, provides a robust framework for developing a winning business analytics mindset. Elevate your analytical capabilities and drive business success with this indispensable resource.