Unlock global success with expert insights into strategic communication and public relations. This essential second edition guides you through adapting PR strategies for diverse international markets, including crucial Asia-Pacific insights relevant for India’s global outlook. Master crisis communication, build global teams, and leverage social media and influencer engagement for impactful campaigns. Packed with real-world examples and advice from professionals worldwide, it’s a must-read for aspiring and established PR practitioners seeking to excel in cross-cultural PR and strategic communication.