Master the multibillion-dollar fashion industry with this essential management perspective. Explore core business concepts tailored specifically for fashion, blending theory with practical application. Ideal for fashion studies, entrepreneurship, and merchandising majors, this guide equips aspiring fashion managers with critical thinking skills and analytical insights. Discover real-world case studies and examples designed to navigate the complexities of the global fashion business. A must-read for students and professionals seeking to excel in the dynamic world of fashion management.