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Advertising & Brand Building: Principles & Case Studies
0₹539.75Master modern advertising and brand building in India’s vibrant market. This essential guide offers critical principles and insightful case studies, drawing from research by Indian scholars. Navigate the complexities of attracting and retaining consumers, understand evolving marketing strategies, and build enduring brands. Ideal for business students and marketing professionals seeking to excel in today’s competitive landscape, this book provides practical knowledge for impactful brand promotion and success.
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Marketing Forms & Strategies
0₹501.50Unlock cutting-edge marketing strategies essential for thriving in India’s dynamic business environment. Authored by leading Indian marketing experts, this book decodes innovative forms like digital, viral, and internet marketing, crucial for navigating cut-throat competition. Gain research-backed insights to drive business growth and customer engagement in the liberalized Indian market. This comprehensive guide is a must-read for marketing students, teachers, and professionals seeking to master modern marketing techniques.
