Master the intricacies of saffron marketing and value chain analysis in India. This definitive guide explores the entire journey of India’s prized Kesar, from cultivation and processing in regions like Jammu and Kashmir to its global market presence. Essential for agricultural students, researchers, marketers, and policymakers, it offers actionable insights into enhancing farmer incomes, optimizing supply chains, and driving economic growth for this high-value spice. Discover proven strategies for sustainable saffron production and effective market linkage, vital for the Indian agricultural sector.