Discover the inspiring journey of Joy Alukkas, from family underdog to jewellery billionaire, in “Spreading Joy.” This autobiography chronicles his rise from a small store to the world’s largest single-owner jewellery retail chain, spanning three continents. Witness his resilience amidst adversity, including the Gulf War, as he built a global empire. Explore the story behind Joyalukkas, a brand synonymous with trust and exquisite jewellery.