Navigate the complexities of global trade and boost your cross-border sales with insights into Non-Tariff Measures (NTMs). This essential guide delves into how regulatory policies impact international competition, offering a valuable overview of NTM classification, data, and challenges. Discover effective strategies to address trade barriers and promote good practices. A must-read for Indian businesses, trade professionals, economists, and policymakers aiming to optimize international economic engagement and understand modern trade policy.