Unravel the complex political antagonisms driving global climate change discourse. This crucial study dissects apocalyptic framing and identifies four key sustainability approaches: Industrial fatalism, Green Keynesianism, Eco-socialism, and Climate scepticism. Gain insights into risk society, ecomodern utopias, and how diverse framings shape environmental policy debates. Essential reading for students and scholars of environmental communication, media, energy research, and sustainability in our changing world.