Discover the power of failure in creative practice with “ITERATE: TEN LESSONS IN DESIGN AND FAILURE” by John Sharp and Colleen Macklin, available at The Bookish Owl. This insightful book reveals how embracing iteration—the cycle of conceptualizing, prototyping, testing, and evaluating—transforms inevitable setbacks into powerful creative outcomes. Through compelling case studies from winemaking to animation, Radiolab, skateboarding, and comedy, learn how leading creatives confront, embrace, and learn from bad ideas and false starts. “ITERATE” offers practical strategies and valuable lessons for designers, artists, and anyone navigating the creative process, proving that failure is not the end, but the essential ingredient for innovation and success. Unlock your creative potential and fail better today.