Discover the essential principles of global commerce with the 19th edition of ISE International Marketing. Esteemed authors Cateora, Gilly, and Graham deliver a comprehensive perspective, weaving together history, geography, language, religion, and economics to illuminate the unique cultural and environmental factors of diverse markets. This updated edition features over 300 new academic articles, current data, and vibrant visuals, all enhanced within McGraw-Hill Education’s Connect with adaptive SmartBook. Explore new real-world cases designed to sharpen critical thinking and benefit from insightful ‘Crossing Borders’ boxes offering practical company examples. The engaging 4-color design, including updated maps and exhibits, enhances understanding of global marketing and advertising nuances. Ideal for students seeking a deep dive into the dynamic international marketplace.