Unlock the power of Applied Behavior Analysis with the Global Edition, the definitive guide for students and professionals. This comprehensive text, perfect for upper-level courses, offers an accurate and contemporary exploration of ABA principles, applications, and research methods. Gain fundamental knowledge and practical skills in analyzing and changing socially important behaviors. The 3rd Edition covers the latest advances in theoretical, basic, and applied research, with updated content on key topics like negative reinforcement, motivation, verbal behavior, functional behavioral assessment, and ethics. Enhance your understanding of behavior science with this essential resource from Pearson, ideal for mastering ABA in today’s world.