Discover the evolving landscape of event planning with “Special Events: A New Generation And The Next Frontier.” This essential guide from The Wiley Event Management Series offers invaluable insights for aspiring and seasoned event professionals. Featuring new interviews with industry leaders and updated chapters on crucial topics like green events, corporate social responsibility, and theoretical case studies, this book prepares you for the future of global celebrations. Learn to integrate event measurement, evaluation, and assessment effectively. With over 200 new web resources and appendices, you’ll find practical advice on saving time, money, and enhancing event quality. Explore how technology can drive financial, quality, and environmental success for your events.