Unlock the secrets to successful services marketing with ‘Essentials of Services Marketing: Pathology and Pathophysiology Correlations, 4e’. As global economies increasingly rely on services, mastering their marketing and management is crucial. This essential textbook offers a concise yet comprehensive overview of key services marketing topics, seamlessly integrating the latest academic research and managerial insights. It goes beyond traditional marketing, demonstrating how services marketing issues intersect with general management, operations, IT, and human resources within service firms. Ideal for undergraduate students and professionals seeking to navigate the complexities of the modern service landscape, this edition captures the current realities and cutting-edge concepts shaping the industry. Discover how to effectively market and manage services in today’s dynamic business environment with this indispensable guide from Pearson.