Unlock the secrets of consumer behavior with this insightful and engaging book, essential for marketing professionals and students alike. Discover what truly motivates buyers and encourages repeat purchases, framed from a comprehensive European perspective with international scope. This guide meticulously covers every stage of the consumption journey, from initial need recognition to product disposal, enriched with current real-world examples. Praised as relatable and informative, it seamlessly bridges marketing theory with practical application, making complex concepts accessible and enjoyable. Add this must-have resource to your collection at The Bookish Owl and deepen your understanding of consumer psychology for effective marketing strategies.

Unlock sales success with “Sales and Key Account Management,” your essential guide from The Bookish Owl. This comprehensive text delves into every facet of selling, from personal sales techniques to strategic key account management. Covering both business-to-business (B2B) and consumer product sales, it offers invaluable insights for aspiring and experienced sales professionals. Packed with real-world examples and four in-depth case studies spanning diverse industries like software, construction, and cosmetics, this book equips you with practical knowledge. Learn to navigate the complexities of sales and build lasting client relationships. Perfect for SMEs and MNEs seeking to enhance their sales strategies and boost revenue.