Uncover the dynamic Indian music market through an in-depth ethnography of music retail. This compelling study examines how music stores in contemporary India serve as crucial sites of cultural production, analyzing the complex economic and social values exchanged in diverse marketplaces. Drawing on ten years of research across urban India, it explores the impact of economic liberalization and the digital transition on the nation’s music industry. Essential for ethnomusicology, anthropology, popular music, and South Asian studies scholars, this book offers unique insights into music as merchandise.