Unlock smarter investment decisions by mastering behavioural finance. This insightful guide delves into how psychological biases profoundly affect financial markets and investor behaviour, crucial for navigating India’s dynamic economy. Learn to identify irrationality, panic, and cognitive pitfalls that hinder profitable investment strategies. Organized into conceptual, theoretical, and empirical studies, it offers practical blueprints for better financial choices. Essential for Indian finance students, professionals, and aspiring investors seeking to enhance their investment acumen and achieve superior returns.