• Handbook of E Tourism

    Handbook of E Tourism

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    Master the digital transformation shaping India’s vibrant travel sector. This essential guide to e-tourism dives deep into online travel services, cutting-edge digital marketing strategies, and the power of virtual and augmented reality. Explore how tourism information systems, data analytics, and smart tourism concepts are revolutionizing customer experiences and operational efficiency. Indispensable for students and professionals, it illuminates future trends like AI chatbots and sustainable practices, empowering innovation within India’s burgeoning hospitality landscape.

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