Unlock critical insights into visual art education in India’s era of designer capitalism. Jan Jagodzinski’s seminal work deconstructs the ‘oral eye’, probing the technologization of art and its profound societal impact. Essential for art educators, students, and cultural theorists, this book explores how market forces shape creative pedagogy and visual culture. Gain a vital perspective on art’s evolving role and its potential for social transformation in our increasingly commercialized world.