Discover the essential principles of e-commerce with ‘Introductory (New Perspectives Series)’. This engaging textbook, perfect for beginners, utilizes a case-based approach to immerse you in real-world business scenarios. Learn fundamental e-commerce concepts through practical application and insightful examples. Ideal for students and professionals looking to understand the dynamics of online business, this book from The Bookish Owl offers a clear and concise path to mastering e-commerce foundations. Explore the future of retail and digital transactions with this invaluable guide, designed to enhance your understanding and prepare you for success in the digital marketplace.