Unlock the secrets of customer loyalty in banking with Jim Lynch’s insightful book, ‘Psychology of Relationship Banking: Profiting from the Psyche’. In today’s volatile market, customer defection is a major threat. This essential guide from The Bookish Owl explores the frayed bonds between banks and clients, highlighting the psychological as well as economic needs of modern customers. Discover actionable strategies to forge, renew, and strengthen banking relationships. Essential reading for bankers and financial services professionals aiming to combat customer churn and build lasting loyalty. Learn how to understand and profit from the human psyche in financial services.