Discover the essential guide to Sports Public Relations for the modern sport industry. This book offers a timely and unique examination of PR within sport, integrating business and sociocultural influences. Explore a strong theoretical foundation coupled with real-world examples and strategic applications. Learn how PR experts are vital for navigating sport’s vast industrial scale, social impact, and entertainment demands. Understand how to identify and solve PR issues, connect strategy and communication, and develop critical thinking skills for effective PR work in sport. An indispensable resource for students and professionals in PR, sport studies, marketing, and communication.