• -15% Consumer Behavior

    Consumer Behavior

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    Unlock the secrets to successful marketing with “Consumer Behavior,” a strategic guide designed for the modern marketer. This essential textbook, perfect for students and professionals alike, delves deep into understanding customer decision-making processes. Utilizing the comprehensive Wheel of Consumer Analysis, it expertly examines consumer affect, cognition, and behavior to inform effective marketing strategies. Discover how to connect with your audience on a deeper level and drive impactful results. “Consumer Behavior” from The Bookish Owl is your key to navigating the complexities of the marketplace and achieving your marketing objectives. Essential reading for anyone looking to enhance their understanding of consumer insights.

    Original price was: ₹1,495.00.Current price is: ₹1,270.75.
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  • -15% MARKETING MANAGEMENT

    MARKETING MANAGEMENT

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    Master the art and science of marketing with MARKETING MANAGEMENT, the definitive guide for students and professionals. This comprehensive textbook, 8th Edition, from McGraw-Hill Higher Education, provides an in-depth exploration of core marketing principles, strategic planning, and contemporary practices. Discover essential concepts, real-world case studies, and actionable insights to navigate the dynamic business landscape. Whether you’re a budding marketer or an experienced executive, this book offers the knowledge to develop effective marketing strategies, understand consumer behavior, and drive business growth. Enhance your marketing expertise and achieve your business objectives with this indispensable resource, available now at The Bookish Owl. Get your copy of MARKETING MANAGEMENT today!

    Original price was: ₹1,495.00.Current price is: ₹1,270.75.
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