Navigate the fascinating world of globalized arts and its impact on cultural identity. This essential study explores the entertainment economy, revealing how creative products like Bollywood hits or Hollywood films generate cultural anxiety and reshape national identities in today’s global markets. It’s a must-read for academics, cultural critics, and professionals interested in the complex interplay between creative expression, international cultural exchange, and evolving cultural policies. Understand how art becomes intertwined with global politics and trade debates.

Uncover the vital role of vernacular languages in advancing social sciences across North East India. This insightful collection, featuring papers from an ICSSR seminar, delves into the current status, challenges, and future potential of regional languages in academic discourse and research within this unique Indian region. Essential reading for scholars, researchers, students of social sciences, educators, and policymakers, it illuminates how local tongues foster knowledge accessibility and regional development. Gain a deeper understanding of the linguistic diversity shaping higher education and academic progress in North East India.