Discover the world of visual communications with “Printing Technology: A Medium of Visual Communications.” This essential guide from The Bookish Owl provides a comprehensive overview of printing procedures and materials, perfect for students and professionals alike. Explore the evolution of printing and master the latest computer-controlled equipment, from digital composition and image generation to advanced xerographic, laser, and ink-jet printing. Detailed coverage of offset lithography, screen printing, and gravure ensures a thorough understanding of modern printing techniques. Ideal for those new to the field, this book offers in-depth discussions and practical knowledge, making it a must-have for anyone studying printing and graphic communications.