Dive deep into the minds of consumers with ‘CASE STUDIES IN CONSUMER BEHAVIOUR,’ a comprehensive guide from Pearson Education India. This essential resource, published in 2012, offers insightful real-world examples to illuminate the complexities of consumer decision-making. Perfect for students, marketers, and business professionals, this book breaks down key theories and applies them to practical scenarios. Understand purchasing motivations, brand loyalty, and market influences like never before. Enhance your knowledge of consumer psychology and gain a competitive edge in today’s dynamic marketplace. Explore 280 pages of invaluable analysis designed to boost your understanding and strategic thinking at The Bookish Owl.