Navigate India’s dynamic digital economy and master the art of creating new markets. This essential read unveils how digitisation fundamentally transforms how we buy and experience products, offering a unique framework to build future-proof business models. Gain practical insights for designing services that enhance both value and worth, perfectly fitting ‘lived lives’. It’s a must-have for Indian entrepreneurs, business leaders, and policymakers seeking to innovate, scale, and lead in an increasingly connected world by leveraging digital opportunities for sustainable growth.