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Global Marketing: Contemporary Theory, Practice, and Cases
0Original price was: ₹7,841.25.₹7,841.25Current price is: ₹7,841.25.Master the complexities of global marketing and lead in today’s interconnected business world. This comprehensive guide equips you with contemporary theory, practical strategies, and real-world case studies for international marketing success. Dive deep into emerging markets, leverage digital and social media, and understand the vital role of sustainability in modern business strategy. Essential for Indian students and professionals aiming to excel in international business, manage SMEs or MNCs, and navigate competitive landscapes. Gain the knowledge and confidence to drive growth and innovation in global markets.
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SERVICE FRANCHISING: A Global Perspective
0Unlock global growth with ‘SERVICE FRANCHISING: A Global Perspective,’ a pivotal work from The Bookish Owl. This essential read synthesizes academic research and real-world experience to offer unparalleled insights into international franchising. Authored by renowned expert Ilan Alon, this book is a breakthrough for business and economics scholars, researchers, and practitioners alike. Discover how to navigate and succeed in the global marketplace, whether you’re a franchisor or franchisee. With pioneering research spanning Asia, Europe, and Latin America, Alon provides a comprehensive understanding of franchising’s internationalization, making this an indispensable guide for anyone looking to expand their service business worldwide. Elevate your understanding and strategy with this authoritative publication.
