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GEOTECHNICAL ENGINEERING INVESTIGATION HANDBOOK, 2ND EDITION
0₹5,596.50Master essential geotechnical engineering investigation techniques with this authoritative handbook, your key to formulating accurate design criteria. This updated guide equips Indian civil engineering professionals and students with critical knowledge, integrating modern tools like GPS, satellite imagery, geophysical exploration, and advanced testing methods. Essential for site investigation, risk assessment, and robust foundation design, it provides a practical approach to understanding geological conditions and their impact on engineering projects. A must-have for tackling India’s dynamic infrastructure development challenges.
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HISTORY OF ECONOMIC THOUGHT, 3RD EDN
0Original price was: ₹995.00.₹945.25Current price is: ₹945.25.Explore the evolution of economic ideas with the 3rd edition of HISTORY OF ECONOMIC THOUGHT. This seminal work, published by Taylor & Francis, masterfully situates the history of economic thought within its broader economic context. Delve into the foundational concepts and influential thinkers that shaped modern economics over 608 pages. Ideal for students, researchers, and anyone seeking a comprehensive understanding of economic philosophy, this book offers a rich historical perspective. Discover the intellectual journey that underpins today’s economic systems. A must-have for your collection at The Bookish Owl for a deeper grasp of economic history.
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ISE Marketing
0Original price was: ₹6,858.75.₹6,172.87Current price is: ₹6,172.87.Discover the foundational principles of marketing with ISE Marketing by Hunt/Mello/Deitz, a revolutionary textbook designed for today’s students. This essential resource emphasizes marketing’s universal relevance, extending beyond business careers to personal branding and everyday life. With a strong focus on student engagement, it integrates crucial topics like globalization, social media, ethics, and analytics throughout, rather than in isolated chapters. ISE Marketing provides a career-focused approach, featuring exclusive “Career Tips,” “Executive Perspectives,” and “Today’s Professional Interviews” to make learning practical and inspiring. Enhanced by seamless, results-driven technology through Connect, this textbook offers concise, approachable content perfect for a semester-long course. Elevate your understanding of marketing and prepare for any career path with this dynamic and up-to-date edition.
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MARKETING (COLLEGE IE OVERRUNS)
0Discover essential marketing principles with ‘Marketing (College IE Overruns)’ by McGraw Hill. This comprehensive textbook, perfect for students and aspiring marketers, delves into the core strategies and concepts that drive successful campaigns. Covering everything from market research and consumer behavior to product development and promotional tactics, this edition provides a solid foundation for understanding the dynamic world of marketing. Whether you’re preparing for exams or seeking to enhance your business acumen, this accessible guide offers invaluable insights and practical applications. Get your copy today at The Bookish Owl and start mastering the art of marketing.