Master business research with ‘Business Research Methods (2nd Edition)’ from The Bookish Owl. This essential guide, aligned with NEP 2020, offers a comprehensive, user-friendly approach to research methodologies. Perfect for undergraduate and graduate students in HR, marketing, finance, and beyond, it breaks down complex topics like multivariate analysis with practical examples and clear visual aids. Each chapter includes ‘Apply to Business’ case studies, revision questions, and class activities, ensuring you can confidently apply research principles to real-world decision-making. Discover ethical guidelines and gain practical insights, making this the definitive resource for students and managers seeking to excel in business research.