Explore the groundbreaking study of fan culture and participatory media. This classic text delves into how television fans actively shape consumption and create meaning, profoundly influencing popular culture. Understand the complex interplay of fandom with genre, gender, and consumer capitalism. The anniversary edition offers fresh perspectives through an author interview and a detailed study guide, making it indispensable for students and researchers in media studies, cultural studies, and digital culture seeking to grasp the evolution of fan participation and its broader societal impact.