Unlock the secrets to navigating change and achieving competitive advantage with “Strategic Management: From Confrontation to Transformation.” This essential textbook offers a unique, action-oriented approach, guiding you through confronting issues, sensing opportunities, choosing strategies, and transforming organizations. Explore cutting-edge content on purpose, sustainability, emerging technologies, and business model innovation. Featuring practical tools, over 70 diverse case studies from global brands like Tesla, Airbnb, and McDonald’s, and engaging ‘Key Debate’ and ‘Strategic Focus’ boxes, this book provides a provocative perspective on modern strategy. Ideal for undergraduate and postgraduate students, “Strategic Management” by Volberda, Hollen, Pereira, Sidhu, and Heij equips you with the knowledge and experience to excel in real-world strategy development and implementation.