Explore the paradox of ‘green’ solutions! This vital read reveals how the global economy’s obsession with consumerism is undermining the environmental revolution, turning solutions into problems. Critically examine the vast expansion of green production and consumption, arguing that we’re paradoxically relying on the very forces causing ecological crises. Essential for students, policymakers, and anyone in India seeking a genuine path to sustainability, this book offers a sharp critique of flawed environmentalism and demands a deeper look at economic systems impacting our planet’s future.